Digital Marketing:
Klaviyo Branding Ads,Videos, Email & SMS Marketing
Setup of automated flows (welcome, cart abandonment, post-purchase, win-back).
Performance optimization through A/B testing.
Paid Media (Meta & LinkedIn Ads)
Campaign setup for awareness, traffic, and conversions.
Retargeting & lookalike audiences for better ROI.
Ongoing optimization based on ROAS & CPA.
Brand Identity
Content & Storytelling
Development of brand story and messaging framework.
Copywriting for campaigns, website, and social media.
Creative Design
High-quality ad creatives, social media posts, and campaign visuals.
Social Media Presence
Profile optimization across platforms.
Consistent brand messaging and aesthetics.
Content calendar creation (organic + paid alignment).
Performance Matrix
Month 1: Audit, onboarding, brand guidelines, initial campaigns.
Month 2: Launch paid + Klaviyo campaigns, optimize creatives.
Month 3: Scale high-performing campaigns, expand brand presence.
Ongoing: Continuous optimization, reporting, and brand building.
organizing workshops
- Content Moderation: For user-generated content like “reels” or hosted meetups, a clear moderation strategy would be important to maintain the “wellness” and “safe space” ethos.
- Scalability: As the user base grows, ensuring the matching algorithm (especially with social data) remains efficient and provides quality matches will be key.
business consulting
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